Tailor your communication style by adjusting it to the one of your target market.
Respect cultural differences. Remember, your culture is no better or worse than others; it’s just different.
Understand that trust is not built overnight. You need to be open and adapt your way of doing things in order to build cultural competency.
Strengthen relationships by adjusting your behavior. Small changes on your part can go a long way towards building cross-cultural relationships.
Take the time to learn what motivates people. Get to know their values and beliefs and make sure that you focus on what´s important to them. Find that “emotional connection.”Finding balance. When marketing a brand, a common mistake is to focus too strongly on your economic value. What many do not recognize is that there is more to be desired in business interactions than the completion of a task. In interactions with a new buyer, the achievement of a high level of satisfaction can lead to a strong inter-business relationship. So, how does one market one’s self accordingly? Your value goes beyond the numbers and prices and stretches into the sense of reliability and integrity that your brand gives off. When marketing your brand to potential new clients, it is important to balance both the economic and “social” values of your brand (while paying close attention to the culture of your targeted market), because one is nothing without the other.